Staff Writer
NEXEN TIRE hosted its 2023 Purple Summit in Manchester, England from April 26 to 28.
Since 2016, NEXEN TIRE has been hosting the Purple Summit, an integrated hospitality and marketing program for global trading partners.
Using the company’s signature color purple, the phrase “Purple Summit” was coined. NEXEN TIRE, in particular, is a Manchester City FC partner, would invite dealers and partners to Manchester City, England, to watch the Manchester City games during the event.
Throughout the summit, various programs such as conferences, stadium tours, and dinners are carried out to foster and strengthen relationships while also accelerating the company's global market presence.
This year, there were 60 guests from all over the world, as well as a representative from NEXEN TIRE.
A welcome dinner was held at the stadium in this 2023 Purple Summit event to shorten the schedule.
In addition, a City Studio tour program was held for guests who were unable to participate in the football session, and a Manchester City broadcast program was held for guests during the tour.
In comparison to previous events, guests took part in the filming of "Match Day Live" – a behind-the-scenes look at what it's like during football games – and separate stadium tours and activities were provided for guests attending the Purple Summit for the first time.
