The new N’Priz S and N’Fera Sport headline Nexen’s 2025 product lineup, delivering year-round confidence and high-temperature control.
RICHFIELD, Ohio – Nexen Tire, a global leader in tire manufacturing, is building on a year of record momentum with the launch of the N’Priz S and N’Fera Sport, two all-new passenger tires introduced through a dual rollout that began at the company’s exclusive Ride N’ Drive experience and continues this November at the 2025 SEMA Show in Las Vegas.
The two-phase launch marks one of Nexen’s most significant product introductions to date, giving media, dealers, and consumers a firsthand look at the company’s latest technology through both real-world testing and an immersive showcase at the industry’s largest automotive event.
Earlier this fall, Nexen hosted its Ride N’ Drive at the Illinois Autobahn Country Club, where attendees were invited to test the new N’Priz S and N’Fera Sport tires across controlled courses, autocross challenges, and highway driving scenarios. The event offered participants the opportunity to experience the tires’ comfort, handling, and performance in action — all while engaging directly with Nexen’s engineers and product team.
“Nexen Tire’s growth in the US is being fueled by innovation and experience,” said Brian YoonSeok Han, CEO of Nexen Tire America. “We wanted people to feel what sets these new tires apart, including how they handle, how they perform, and how they represent our continued commitment to excellence. Ride N’ Drive gave us that direct connection with our partners, and now SEMA allows us to share that story on a global stage.”
The launch now shifts to Las Vegas, where Nexen Tire America will unveil the N’Priz S and N’Fera Sport to a wider audience at the 2025 SEMA Show. As part of the company’s expansive activation — spanning a 240-foot-long booth outside of the Las Vegas Convention Center — the tires will be featured alongside an array of OE vehicles, motorsports trucks running Nexen products in competition, and live discussions from Nexen’s leadership and technical teams, brand partners, and the stars of SEMA on the first-of-its-kind Nexen Live stage. Media and attendees will also be able to explore the brand’s latest advancements in tire design, simulation technology, and EV development.
Together, the EV-compatible grand-touring all-season N’Priz S and the ultra-high-performance summer N’Fera Sport broaden Nexen’s lineup with a clear focus: quiet, year-round confidence for daily driving on one side, and precise steering feel, wet-road assurance, and braking performance on the other. Designed for two very different drivers, both models embody Nexen’s commitment to combining advanced engineering with real-world versatility.
N’Priz S — EV-Compatible Grand-Touring All-Season
The N’Priz S is built for everyday driving – commutes, weekend miles, and long stretches of highway – where a quiet cabin, consistent traction in changing weather, and steady wear characteristics matter most over time. Developed with Nexen’s AI x VI Technology, it blends AI performance prediction (to analyze noise patterns and road surfaces) with virtual driving simulation (to iterate tread shapes and construction) so the on-road result is calmer cabin noise, more predictable handling, and reliable braking. Paired with a 4D rubber compound for longer tread life and improved efficiency, and EV-compatible construction to manage high instantaneous torque, the N’Priz S delivers a smooth, confident drive in any season.
Key Highlights:
- Optimized tread pattern targeting a refined, low-noise ride
- All-season compound and siping tuned for wet and light-winter driving confidence
- Construction aimed at stability and even wear over long mileage
Specs:
- Available Sizes: 48 sizes; 15"–20" rim diameters
- North America OE Fitments: Kia Niro/Niro EV/SOUL, Hyundai Kona
- UTQG / Speed Ratings: UTQG 700 A A / H, V, W Speed Rated
Warranty:
- Limited Treadwear Warranty: 80,000 miles for gas vehicles, 60,000 miles for electric vehicles
- Road Hazard Protection
- Roadside Assistance
- Free Trial Period: 60 days
As the N’Priz S redefines refinement and longevity for daily drivers, the N’Fera Sport takes aim at the performance segment with sharper handling and dynamic control.
N’Fera Sport — Ultra-High-Performance Summer
The N’Fera Sport is made for drivers who prioritize precision and feedback when temperatures rise. A performance-focused tread pattern, reinforced block design, and tuned carcass target direct steering response, braking assurance, and wet-road control – while preserving day-to-day drivability for street use in appropriate conditions.
Key Highlights:
- Rigid center and shoulder elements for responsive handling and control
- Wide longitudinal grooves to aid water evacuation and wet-grip confidence
- Reinforced construction oriented toward stability and braking performance
Specs:
- Available Sizes: 63 sizes; 17"–21" rim diameters
- North America OE Fitments: Porsche Panamera/Cayenne, Mini Cooper, Audi A6/A7/Q3, BMW iX/X3/X4
- UTQG / Speed Ratings: UTQG 300 AA A / Y, (Y) Speed Rated
Awards:
- Red Dot Design Award (2024 Product Design)
- Auto Bild Sportscars (2025)
- ADAC Online (2025)
- GTU Award (2025)
- Sport Auto Test Results (2023)
- Auto Bild Sportcars (2022)
- Auto Bild (2022)
Warranty:
- Limited Treadwear Warranty: 30,000 miles
- Road Hazard Protection
- Roadside Assistance
- Free Trial Period: 90 days
“Launching the N’Priz S and N’Fera Sport through both Ride N’ Drive and SEMA us to connect every piece of our story, from innovation and testing to excitement and scale,” said Theresa Kapper, Director of Marketing for Nexen Tire America. “It’s about showing not only what these products can do, but what Nexen stands for as a brand. This rollout reflects the growth, energy, and ambition driving Nexen Tire forward in the U.S. market.”
The N’Fera Sport will begin rolling out to Nexen dealers nationwide this fall, and the N’Priz S will be available early 2026, expanding the company’s lineup across two of the most in-demand market segments. Together, they highlight Nexen Tire America’s commitment to innovation, technology, and connection, reaching consumers in ways that go far beyond the showroom floor.
Nexen’s Ride N’ Drive and SEMA appearances represent a unified strategy to deepen relationships with partners, showcase innovation to media, and engage consumers through experiences that bring the brand’s technology to life.