- Awarded two major prizes “NEXERA” and “NEXUS,” as a result of industry-academic collaboration
NEXEN TIRE, a leading global tire manufacturer, today announced that two works, NEXERA and NEXUS, have won the main prize in the communication design category of Germany's iF Design Awards 2024.
The works awarded by NEXEN Tire are the result of an industry-academic collaboration with Sejong University and its students from the design innovation major. The visual design works that have been reinterpreted and released are based on NEXEN Tire's design philosophy, "Ultimate Sensual, Timeless Movement."
First, "NEXERA" is a creation that compares the history of NEXEN Tire – which was established in 1942 – to rock stratification (parallel stripes seen in the deposition structure) and summarized it into a book.
NEXUS stands for "NEXT with US," which means that individuals, regions, and communities who are the “NEXT” key players will collaborate with NEXEN Tire to shape the future. The brand's design is being used on a variety of products, including eco-bags and office supplies.
The iF International Forum Design GmbH is a long-standing independent design organization based in Hanover, Germany, that annually awards the iF Design Award for the best design results. Around 10,800 entries from 72 countries competed for the award, and the winners were chosen by a 132-member jury made up of experts from each country.
Meanwhile, a NEXEN TIRE representative stated: “We will continue to create creative results through various projects such as industry-academic collaborations to promote differentiated design philosophy.”