－ Company announces extension of brand logo exposure via home and away games from select NBA, MLB, NCAA and NHL sports leagues
NEXEN TIRE, a leading global tire manufacturer, today announced an extension of its brand logo advertisement that will appear among on and offline platforms in US’ sports leagues such as the NBA, MLB, NCAA, and NHL.
Beginning October 24, the NEXEN TIRE logo will be displayed courtside in NBA games as well as on television in order to reach the company's primary target markets across North America.
Following the NBA, the company's logo placement ads will be visible among select MLB teams beginning in March 2024 as well as the NCAA beginning in November 2023.
“Through partnerships with sports organizations in both US and Europe markets, the tire maker has been expanding brand exposure for years,” Travis Kang, Global CEO of NEXEN TIRE. “NEXEN TIRE’s efforts using advertisements exemplifies the company’s commitment to harnessing the power of sports and culture to elevate its brand recognition among its consumers and B2B customers.”
Meanwhile, NEXEN TIRE has partnered up with NHL’s Anaheim Ducks (2021) and the Chicago Blackhawks (2022) in which the company’s logo will be appear throughout the 2023-24 season.