Salzburg, Austria – NEXEN TIRE successfully launched its latest winter tire, the Winguard Sport 3, at an exclusive event held in Salzburger Lungau. The event featured a comprehensive driving experience program, offering participants a firsthand opportunity to experience the tire's exceptional performance in challenging winter conditions.
The event served as a platform to introduce NEXEN TIRE's latest winter tire, the Winguard Sport 3, specifically designed for the winter conditions. The goal was to support the launch while providing an immersive experience that aligned with the brand's core values and technological advancements.
Attendees participated in an in-depth presentation of the Winguard Sport 3, which highlighted its advanced features aimed at enhancing safety, traction, and overall driving performance in snowy conditions. The event also featured the "Test & Fun" winter driving experience, offering a hands-on opportunity to explore the capabilities of NEXEN TIRE's latest innovations.
The Winter Driving Park Lungau, located at an altitude of 1,030 meters in Salzburger Land, provided an ideal setting for the event. The facility's diverse and challenging handling courses, large dynamic areas, and circular tracks allowed participants to test their driving skills under real winter conditions
Throughout the day, an experienced team of instructors guided participants through structured exercises tailored to different skill levels. Attendees benefited from driving experience, personalized feedback, and a variety of challenges designed to showcase the tire's capabilities.
NEXEN TIRE continues to lead the industry with its dedication to innovation, safety, and sustainability. The company's advanced tire technology is trusted by leading automotive manufacturers worldwide, reflecting its ongoing commitment to delivering high-performance solutions for all driving conditions.