NEXEN TIRE America, a leading global tire manufacturer, announced an advertisement launch at the Madison Square Garden in New York City. Known as the world’s most famous arena, the Madison Square Garden is a multi-purpose indoor arena and home of the New York Rangers professional ice hockey team.
In 2023, NEXEN TIRE America has announced that it is the Official Tire Partner of the Rangers during the 2023-24 NHL season. Throughout the partnership, the NEXEN TIRE logo and advertistment will appear on numerous marketing assets including digitally enhanced dasherboards, billboard, in-arena branding, signage at the Madison Square Garden, and more. The ad will appear at the Madison Square Garden in New York until January 14.
Furthermore, the tire maker will work with the Rangers to engage in several and one-of-a-kind on and offline initiatives for the fans.
Meanwhile, NEXEN TIRE is leveraging its sport partnerships to create legendary experiences and deepen its relationships with customers.